Current Commodity Systems is a Private Label Coffee Roaster, Manufacturer, and Co-Packer that is trying to rebrand and re-focus their efforts towards a more specific clientele. Antigeneric developed a Brand identity system that maintains CCS’s relatable and down-to-earth nature combined with a reliable and no-frills visual identity.

Antigeneric designed a straightforward and simple typographic system paired with a robust and varied color story that can account for a wide selection of products and consumer goods. We applied these systems to packaging in juxtaposition with stark contrasted photos with analog artifacts and film grain.