Canary was born as a small batch, direct trade, ethically sourced Direct-To-Consumer from a Private Label Coffee Roaster and Manufacturer. Antigeneric developed an identity and visual identity that will span across a bespoke Web Shopping experience and Product Packaging that will reach the hands of consumers.

Antigeneric designed a rounded visual system that reflects the light, bright, fun and cheeky elements of the brand that would be robust, professional, and stands out on every customer touchstone, including packaging, web, and marketing collateral.