Orpheus is a skincare brand, named after the Greek god who wept upon the earth, and where his tears were shed the Resurrection Flower was born. Orpheus uses extracts from this rare flower that has been alive since the Ice Age due to its potent resilience.

As the main inspiration and guiding philosophy of Orpheus, Antigeneric developed the Flower Power Ad Campaign to use their strong identity and unique marketing feature to build and grow a unique skincare brand and product.